The way the product is presented to the customer is the whole essence of packaging. It entails the physical appearance that will make the consumer select it and leave the other products. If the package that holds the product becomes appealing enough, the customer might end up purchasing it even though it was not it their budget. Extensive research has shown that most consumers tend to impulse-buy when they see the package that the product is in. Thus, one of the ways you can make your sales shoot up is by designing a new improved package.
The most important thing about packaging is the message it sends to the consumers. For all those who can read, the message should be clear and legible. If you are not into writing as much, you can as well use easily interpreted symbols and logos. A package that is clearly written will attract more attention and trust of the consumers than that which has no clear message. The message should contain instructions on how to use the product, who it was made for, and where it comes from.
The color of the package is another detail that must be considered. This influences just about the whole concept of packaging. Different colors have different appeals. Each color has its own message that the consumer will recognize. Things like the ingredients, the logo design, the contacts and addresses, and instructions will all have a set of colors used. A good example is the different colors that are used when packaging cleaning products, children’s products and foods.
Another important detail during packaging is the shape of the package. What is in the package can be at times portrayed by the way he package is shaped. The package might host a toy plane, round ball, curvy bottle, toothbrush, etc. At times, the way the product is shaped might give you a clue as to which gender it is made for. For this reason, the targeted gender will be more appealed to purchase the product than the other gender. A package with handles will also be easier to carry.
Take into account the extent at which you are to apply the above guidelines; do not overdo. A complicated package will chase your consumers away and also be costly for you. Everything should be as simple as possible. Complicated packages are difficult to recall whereas simple packages will be easily remembered.
Finally, make sure your package does not pollute the environment. Recyclable packages are becoming common each day. You may opt to come up with a package that will still be useful after the product has been used. The product should be well protected by the package. Design your package to be secure.